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MARKETING SOLUTIONS

BRAND STRATEGY & IDENTITY


Your brand is the shortcut. It's what lets someone recognize you in a feed before they've read a word, and trust you before they've met you.

What's included

  • Logo refinement, cleanup, and vectorization for print, web, and embroidery

  • Brand color palette development with full HEX / RGB / CMYK specs

  • Typography system and usage rules

  • Comprehensive brand guidelines: logo usage, clear space, imagery direction, voice and tone

  • Branded social templates so your content stays consistent between posts

  • Messaging framework — what you say, to whom, and in what order
     

Starting at $250 for a logo refresh · $950 for full brand guidelines

WEBSITE DESIGN, BUILD & CARE

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A website's only job is to turn a visitor into an inquiry. Most sites are built to look finished instead.

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What's included

  • Sitemap and wireframing before a single pixel gets designed

  • Multi-page website build — typically 5 pages, structured around how people actually decide

  • Website copywriting for every page

  • Campaign-specific landing pages built to match your ads

  • UX audit of an existing site, with a prioritized fix list

  • Analytics, Google Tag, and Meta pixel installation

  • Privacy policy and compliance copy for sites collecting form data, running pixels, or taking payments

  • Hosting migrations, DNS cutovers, and domain transfers — coordinated with your developer or handled outright

  • Ongoing maintenance: copy updates, landing page tweaks, plugin and SEO health checks
     

5-page build starting at $2,500 · Additional pages $350 · Ongoing care from $300/month

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SEO & CONTENT
 

Ads stop the day you stop paying. Search compounds.

What's included

  • Weekly search-optimized blog posts, 600–900 words, written to your core topic clusters

  • Keyword and topic cluster strategy

  • Internal linking architecture connecting blogs and social to your money pages

  • On-page and technical SEO maintenance

  • Google Business Profile setup, optimization, and ongoing management

  • Review generation engine — the requests, the timing, and the responses

  • Local SEO for practices and locations that live or die on "near me"
     

Google Business Profile setup from $150 · Ongoing local SEO management from $150/month · Blog content quoted by cadence

SOCIAL MEDIA MANAGEMENT
 

Consistency beats brilliance. A good post every Tuesday outperforms a great post every quarter.

What's included

  • Monthly content calendar built on a real content mix: topic launches, education, relatable stories, research and stats, and clear calls to action

  • Professionally designed graphics, on brand every time

  • Short-form vertical video: scripting, captioning, and formatting for Reels, Stories, and TikTok

  • Three posts per week as the working cadence — adjustable up or down

  • Scheduling and publishing through Meta Business Suite

  • Profile setup, branding, and optimization across Facebook, Instagram, TikTok, and LinkedIn

  • Boosted post strategy and community management

  • Pinned post strategy for profiles that need to convert on first visit
     

Profile setup $100/platform · Content creation and posting from $350/month per platform · 90-day content plan from $650

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PAID ADVERTISING

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Paid is how you reach the people who aren't looking for you yet — and how you get in front of the ones who are, right at the moment they search.
 

Google Ads

  • Keyword research and high-intent search campaign builds

  • Ad copy written and tested against real search behavior

  • Conversion tracking configured properly, so the numbers mean something

  • Weekly bid, keyword, and copy optimization against ROAS
     

Meta Ads (Facebook & Instagram)

  • Conversion-focused creative and copy

  • Audience building, layering, and retargeting

  • A/B testing across creative, copy, and audience

  • Campaign monitoring with cost-per-acquisition as the north star
     

Google Ads management from $350/month · Meta Ads management from $350/month · Ad spend billed directly by the platform to you, never marked up

AUTOMATION & CUSTOMER JOURNEY
 

This is the piece almost nobody has, and the piece that quietly makes everything else work harder. Every lead you've already paid for gets followed up with — automatically, in your voice.

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What's included

  • Full customer or patient journey mapping, stage by stage

  • Multi-pipeline automation — separate sequences for consult scheduled, signed up, didn't sign up, converted, didn't convert, and paused or cancelled

  • Segmented nurture and education tracks written to specific needs and concerns, not one generic list

  • Welcome sequences and lead-magnet funnels

  • Monthly newsletters

  • Email and SMS marketing builds

  • Automated review requests timed to the right moment

  • Video scripts written for you to record, so the sequences feel like a person

  • Platform builds in GoHighLevel, PXME, and Mailchimp

  • Staff training so your team's live conversations match the automated ones
     

From $2,500/month

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STRATEGY & REPORTING
 

What's included

  • 90-day strategic roadmaps with phased deliverables

  • Local market comps and competitive positioning research

  • Monthly performance reporting against agreed KPIs

  • Monthly strategy calls

  • Fractional marketing leadership for teams without a CMO


Market comps report from $250 · 90-day roadmap from $450 · Monthly reporting from $100 · Strategy call from $150/month

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